Virtual Reality (VR) in Tourism Industry
Look around, Tech is all around us, in every aspect of our lives. But what if we go further? What if we go beyond the screen? Alternative ways to visualize our work, fresh ways to teach, learn, explore, and create the things we imagine. Virtual reality technology has made significant breakthroughs in recent years.
- The first field to use this technology was that of video games.
It widely used this technology in the gaming industry. But it would be a mistake to think that VR is only about games and entertainment. VR technology has expanded the sphere of its utilization. Nowadays, more and more industries and sectors use this technology, tourism industry included.
- Virtual reality is used mainly as a marketing tool.
One of the biggest advantages is, that travel companies help their potential customers choose the right experience for them, because of what virtual reality technology offers them. The combination and the blending of a digital world with actual world improve guests’ experience
How has COVID-19 influenced the use of VR and virtual travel?
VR Technology allowing millions of people to visit virtually properties without leaving their homes. For example, VR enables the user to explore a scene at their own will! Especially provides travel experiences to those that cannot travel and allows the user to imagine themselves at a travel destination. According to Statista, almost 50% of people would use VR as a tool for choosing their holiday destination (if it is provided for free).
Travelers through virtual reality have the opportunity to experience a sample of what to expect from their desired destination in an easy, fast, and hands-on way.
Faced with a new reality of diminished tourism, many believe that Covid-19 might be the watershed moment for VR that changes its perception as a clever and occasional marketing trick to a permanent fixture of tourism marketing.
We know technology is already changing how we travel, and it’s only going to accelerate with VR in a post-pandemic environment. We know that for the tourism industry it has been a difficult and challenging time and everybody is trying to recover.
Also, safety and privacy are the new necessities. People require lots of information before they book their stay. Many hotels, travel companies and property owners are now providing VR experiences allowing users to feel like they are almost there.
Searches related to “virtual tours” have grown globally by over 500% a year. And this is only the beginning!
The road ahead may appear uncertain and things are constantly changing, but the Travel & Tourism sector has the ability to adjust and deal with every challenge along its way. In the post-pandemic world, we will live a new era of Renaissance. As we enter the recovery phase, we should know that the world will never be the same. However, the world will be reborned, restart, recover and return stronger…